Founded in 2012 by siblings Simon and Marewa Kraak, PURE Sports Nutrition creates high-quality, clean sports nutrition products designed for health-conscious athletes. Their journey began with PURE Electrolyte Hydration, crafted using the best ingredients and latest sports science - a commitment that continues today.

With a state of the art facility, PURE ensures complete quality control, sourcing real fruit flavours locally from New Zealand and Australia and premium electrolytes from Germany and the USA. Now offering over 70 products, PURE supports athletes worldwide and sponsors over 40 events annually, driving innovation and excellence in sports nutrition.